Guides

Reverse auction software for small businesses

Last updated

The short answer

A good reverse auction tool for a small business lets suppliers bid from an email link without signing up, and is priced for a few auctions a year, not an enterprise contract. Before you pick one:

  1. Check you have at least two or three suppliers who'd really compete for the order.
  2. Make sure suppliers can bid without creating an account.
  3. Try it free on one real purchase before you pay for anything.

If only one supplier can supply the item, skip the auction and ask for a quote.

What is a reverse auction

In a normal auction, buyers bid the price up. In a reverse auction, it's the other way around: you're the buyer, and your suppliers bid the price down to win your order.

You describe what you want to buy, invite the suppliers you'd buy from, and set a time when bidding closes. Until then, each supplier can lower their price as often as they like. When it closes, you see every supplier's final price side by side and decide who gets the order.

The difference from asking for quotes is that the price can move. With a request for quotes, each supplier sends one price and that's it. In a reverse auction, a supplier who sees they're not the lowest gets the chance to do better before the deadline.

Most writing about reverse auctions is aimed at large companies running company-wide purchases. They work for a small team too, on everyday orders: a batch of fasteners, a pallet of packaging, a run of electrical parts. If you're a distributor or buying agent sourcing for your own customer, they work the same way.

How to run a reverse auction

1. Write the lines

List what you're buying, one item per line, with a quantity and unit for each. Suppliers bid against these lines, so they need to be clear enough that every supplier is pricing the same thing. If you haven't written a request like this before, how to get quotes from several suppliers walks through it.

2. Invite your suppliers

Send each supplier an invite with a link to bid. Ask the ones you'd actually buy from. Padding the list with suppliers who won't bid doesn't add competition.

3. Choose open or blind

In an open auction, suppliers can see the current lowest price, so they know what they have to beat. In a blind auction, they only see whether they're the lowest. Open tends to suit suppliers who are used to competing on price. Blind suits suppliers who'd rather not have their numbers on show, or a market where one aggressive bid might put the others off.

4. Set the start and end

Pick a start time and a closing time, and tell suppliers both in the invite. For a straightforward order, an hour or two of bidding is often enough. Most of the movement happens near the end.

5. Watch the last few minutes

Without a rule against it, a supplier can wait until the final second and drop their price, leaving nobody time to reply. Good tools stop this by extending the clock. If someone takes the lead in the last couple of minutes, the deadline moves out a little so the others can answer. The auction ends when the bidding actually stops.

6. Award

When bidding closes, you'll see every supplier's final price on every line. You can give the whole order to one supplier, or split it, so each line goes to the best bid for that line. Then tell the suppliers who didn't win.

When a reverse auction works, and when it doesn't

A reverse auction works when a few things are true at once:

  • Two or three suppliers, at least, can supply exactly what you need.
  • The item can be described precisely, so every bid is for the same thing.
  • The order is big enough for suppliers to care about winning it.
  • Price matters most, and the suppliers are otherwise close on delivery and quality.

It's the wrong tool in these cases:

  • Only one supplier can supply it. There's nobody to compete against. Ask for a quote and negotiate.
  • The order is small. On small orders, suppliers often don't bother to compete. You'll get one bid, or none, and you could have had a quote faster.
  • The item is custom. If the spec needs back-and-forth before anyone can price it, an auction forces a price before the questions are answered. Sort out the spec first, then ask for quotes.
  • The relationship matters more than this price. If a supplier holds stock for you or gets you out of trouble when things go wrong, pushing them into a price fight over one order can cost you more than you save.

None of these mean auctions are bad. They mean an auction is one way to buy, and some orders are better as a phone call.

What to look for in a reverse auction tool

Most reverse auction software is built for large procurement teams, and priced that way. If you're a small team running a handful of auctions, these are the things that matter:

  1. Suppliers bid without creating an account. This matters more than anything else on the list. A supplier who has to sign up to a portal to bid on one order often won't. An email link they can open and bid from is what gets you bids.
  2. Invites from your company, not the software's. Suppliers answer people they know. An invite that arrives in your company's name is less likely to be ignored.
  3. Proof the invite arrived. If a supplier doesn't bid, you want to know whether they saw the email or it bounced.
  4. Bidding by line, and split awards. On a multi-line order, you want each line priced separately and the freedom to award line by line.
  5. Open or blind, your choice per auction. Different suppliers and markets suit different formats.
  6. A choice of bidding rule. Sometimes you just want each supplier's best quote under a ceiling you set, revised as often as they like. Sometimes you want every new bid to beat the current lowest, so the price can only go down. A tool that does only one of these forces every order into the same shape.
  7. Scheduled start and end. So you can set an auction up in the morning and have it run in the afternoon without sitting there to start it.
  8. Protection against last-second bids. An automatic extension when someone takes the lead near the end.
  9. Reminders and alerts. A reminder to suppliers who haven't bid, and an alert to a supplier who's been outbid, both bring more bids in.
  10. A clear result. A comparison of every bid on every line that you can share or file, not a screen you have to screenshot.
  11. Pricing that suits a few auctions a year. Check the price for the number of auctions you'll actually run, and whether it renews automatically.
  12. A free way to try it. You should be able to run a real auction before you pay.

Common mistakes

  • Not telling suppliers how it works. A supplier who's never seen a reverse auction may send one price and wait, or think the deadline means something else. One line in the invite, saying they can lower their price as often as they like until it closes, gets you more bids.
  • Changing the rules after the bids are in. If price isn't the only thing you'll judge on, say so up front, for example "we'll weigh lead time too". Awarding to someone who wasn't lowest, without warning, makes suppliers less keen next time.
  • Running every purchase as an auction. Suppliers get tired of competing on every small order, and some stop bidding. Save auctions for the orders where competition makes a real difference.
  • Inviting suppliers you'd never buy from. If a supplier wins, you have to be ready to give them the order. Inviting one you'd turn down is unfair to them and to everyone who bid against them.

How SourcingHQ runs reverse auctions

SourcingHQ is a sourcing assistant that runs reverse auctions for small teams buying from their own suppliers.

  • Setting up. Describe the purchase in a chat, or forward an inquiry email, and you get a draft auction with the line items filled in from the text of the email. The AI doesn't invent lines, and you review everything before it goes out.
  • Who to invite. It suggests suppliers from your own history, including the ones who never bid. A new account has no history yet, so the suggestions get better as you run auctions. (How to keep that history yourself.) It can also suggest new supplier candidates from the web based on your location, though contact details aren't always available.
  • Inviting. Invites go out in your company's name, and you can see the delivery status of each one. Suppliers bid without creating an account. Bid reminders go to suppliers who haven't bid, and outbid alerts tell a supplier when they've lost the lead.
  • Running it. Auctions can be scheduled, and you choose open or blind each time. Suppliers bid line by line. If someone takes the lead in the last 2 minutes, the clock resets to 3 minutes, so nobody wins with a last-second bid.
  • The result. You get a comparison report and a PDF, with an AI summary you can accept, edit or discard. You can award the whole auction to one supplier or split it line by line.

The AI never sends, awards or contacts suppliers on its own.

SourcingHQ has a free plan with 3 auction events and 1 seat. It isn't a trial and it doesn't expire, and the 3 events are a total, not a monthly allowance. Paid plans are a one-time payment that covers 12 months. Suppliers never pay, and every auction can have as many suppliers as you like. One auction you schedule uses one event, and if you cancel it before it starts, you get the event back. See plans and pricing.

Common questions

Is a reverse auction fair to suppliers?

It is if the rules are clear before it starts and you stick to them. Suppliers should know what's being bought, when bidding closes and how you'll choose the winner. What makes an auction unfair is changing those things afterward, or using one supplier's bid to squeeze another outside the auction.

Will suppliers see each other's prices?

In an open auction, suppliers usually see the current lowest price but not who bid it. In a blind auction, they only see whether they're the lowest. Either way, a supplier shouldn't see a competitor's name. In SourcingHQ you choose open or blind for each auction.

Can a reverse auction work if I only have two suppliers?

Yes, if both of them really want the order. Two suppliers who each know the other is bidding will often go a round or two. If one of them rarely bids in practice, you really have one supplier, and a direct quote will be quicker.

What if nobody bids?

Call two or three of the suppliers you invited and ask why before you try again. The answer is usually one of a few things: the spec wasn't clear, the order was too small to bother with, or the timing was wrong. Fix that, or ask your best supplier for a quote instead.

SourcingHQ is a sourcing assistant for distributors, resellers and buyers who need quotes from their suppliers fast.

Reverse Auction Software for Small Businesses